Mountain Dew x Market Studios Collection Drop
Do the dew with a 90s streetwear vibe: We’re so here for this! Photo Credit: Mountain Dew x Market Studios
Mountain Dew x Market Studios sent me merch. All opinions are 100% my own.
Exclusive Capsule drop of the Modern Irreverence You crave
Mountain Dew has partnered with design-driven streetwear brand Market Studios to launch a bold and exclusive new capsule that fuses vintage nostalgia with modern irreverence; available today November 12th.
The “Trading Post” bundle is available exclusively on the Mountain Dew TikTok Shop starting November 12 for $44.99 + free shipping. It includes:
Mountain is Calling T-Shirt , Do the Dew Dad Hat , Limited-edition Mountain Dew x Market Studios collectible can , 18-pack of Regular Mountain Dew and Baja Blast
Michael Cherman, CEO & Founder at Market Studios expresssed, “Partnering with Mountain Dew gave us an incredible opportunity to explore the brand’s rich visual history and remix it in a way that speaks to today’s streetwear community. Every piece in the collection channels the energy of a one-of-a-kind vintage find – unexpected, expressive, and deeply rooted in storytelling. The Trading Post Road Trip tour brings that spirit to life in a way that’s interactive, unconventional, and community-first.”
It’s always adventure time. Photo Credit: Mountain Dew x Market Studios
Will you grab some merch? Do the Dew ;)
Each piece features UV-activated graphics, retro outdoor motifs, and collectible elements designed to feel like one-of-a-kind finds — grails pulled straight from the past and reworked for today. The collaboration also includes a limited-edition 12oz Regular Mountain Dew can featuring custom artwork inspired by the capsule’s thrift-store aesthetic, bridging beverage and fashion culture in a first-of-its-kind collectible. We’re so back! Now I am thirsty…
Ready for more trips and memories with some streetwear and favorite drink. Photo Credit: Mountain Dew x Market Studios
What can we expect with this collab fully launched on November 14th?
The collection is stacked. Inspired by the thrill of discovering rare gems in your local thrift shop, the Mountain Dew x Market Studios collection revives iconic Dew designs from the '90s and reimagines them through Market Studios’ signature aesthetic. The full collection includes:
Market x MD Mountain is Calling T-Shirt ($45)
Market x MD Drink Up Bear T-Shirt ($45)
Market x MD Do the Dew Hoodie ($110)
Market x MD Mountain is Calling Polar Fleece Jacket ($150)
Market x MD Do the Dew Dad Hat ($45)
Market x MD Do the Dew Chalk Bag ($55)
Kyle Lazarus, Senior Director of Marketing at PepsiCo noted, “Mountain Dew has always been about connecting with and bringing together people who do cool work and embrace adventure. Collaborating with Market Studios builds on this legacy and revives our retro Dew spirit through the lens of modern streetwear with a limited-edition capsule and first-of-its-kind collectible can that celebrates our iconic brand.”
What’s on my wishlist?
Head over to Market Studios to shop. I love the fleece jacket and bear shirt, but all of the pieces bring a fun vibe to the story. I definitely can see myself wearing them on drive adventures with my friends and family. Stay tuned for the editorial shoot on social to see what I got! (I have a merch shipment on the way — thanks Mountain Dew x Market Studios.)
