See Her Greatness
Image Source: Buick
March Madness is living for #SeeHeRGreatness.
Buick is a longstanding partner of NCAA – and is now extending the ‘See Her Greatness’ campaign which launched in 2022, with new initiatives designed to increase visibility of women’s sports, drive equity and inclusion, and create platforms for meaningful conversation. Take the opportunity to watch these top athletes, #SeeHerGreatness, and share with your friends.
Are you ready for “The Next” ?
Watch me.
Did you know Buick has the highest female buyer representation in the industry? During Women’s History Month, they are amplifying the personal stories and achievements of five of the league’s top athletes – Aliyah Boston,Cameron Brink, Caitlin Clark, Azzi Fudd and Kiki Rice.
Schedule/Image Source: Buick.com
Lucky for fans, Buick and ESPN are making this “watch me” challenge easier than ever. On game day, the ESPN site will run ads that directly drive viewers to the WatchESPN streaming hub with a click of a button.
Are you Attending in houston or dallas? Catch a free ride with Buick.
For those attending the men’s and women’s Final Four® and Championship games in Houston and Dallas, Buick will offer free shuttles to take fans to and from the stadiums in the cities and local surrounding sites. Interested spectators should look for one of the brand’s wrapped Buick Encore GXs, Envisions and Enclaves during Final Four® weekend — from March 31 through April 3 — to catch a free ride.
Exciting things you should know:
For those invited, there is even a special in-person two-day watch party event (March 24 & 25) at The Sports Bra in Portland, Oregon – the only establishment in the country to exclusively broadcast women’s sports. The Sweet 16 watch party events will include special guest appearances by well-known female athletes.
Hello, Texas! Did you also see that there are “mentor huddle” discussions at American Airlines Center in Dallas? YES! You read that right. This is prior to the Women’s Basketball Final Four games (March 31) and Championship game (April 2) in collaboration TOGETHXR – female-led media company founded by renowned Olympians Alex Morgan, Sue Bird, Simone Manuel, and Chloe Kim.
Buick is walking it like they talk it, and we’re here for it. For the second year in a row, Buick will run an equal number of paid ads in the women’s and men’s NCAA tournaments®. Equity at its finest.
If you’re feeling bonita, (IYKYK), head over and participate in the #SeeHerGreatness challenge on TikTok.